Impact Consulting represents 30 years of industry experience in executive management of CPG and B2B markets covering supplements, functional foods, OTC drugs, foods and industry associations. Company sizes from $7 to $280 million. Consulting and management assignment cover:
• Management of strategy, marketing, branding, communications, channels, product development.
• Development of new products based on competitive gap analysis, market opportunity analysis, consumer trends, health/wellness positioning and regulatory/scientific claims opportunities.
• Develop strategic planning processes; rationalized SKUs; rationalized pricing and promos for profit margin improvement; new product and program launches; budget and cost control.
• Government regulatory issue presentations and meetings with industry, FDA (U.S Food and Drug Administration) and the FTC (Federal Trade Commission).
