Pure Essence (Nevada) is introducing a newly refreshed logo with entirely new packaging.

The debut of this new look also celebrates Pure Essence’s 21 years with its valued retail partners and customers with an expected roll-out by category beginning now. 

The new Pure Essence logo captures nature’s pure nutrition sources of earth and water elements in a green and blue design.

The new packaging features shopper-friendly clear labels with product selling points, which are color-coded by category. 

Also enhancing the launch are newly available merchandising tools such as coupon pads, shelf talkers and free passive demo kits.

“New eye-catching bottles with instant coupon hangtags, ongoing promotions, sampling and formulated by the industry’s master formulator veteran of 45 years—Jery Cochern— this brand’s been turbo-boosted to turn on shelves,” said Andreas Koch, marketing director for Pure Essence.

For more information, visit www.pureessencelabs.com.