The Organic Trade Association (OTA) has announced that it will be hosting its 2022 Organic Week early next year in the nation’s capital. The event, which will run from Jan. 31 through Feb. 2, is themed “The Future of Organic” and promises organic stakeholders an unparalleled opportunity to help advance organic policy priorities and to protect the future of organic. Registration for the event is currently open.

The event will be held at The InterContinental at the Wharf located on the Potomac River in D.C.’s recently revitalized Southwest waterfront promenade. Activities during the three days include the Member Day workshops, Conference Day, Advocacy Day and the annual Congressional reception. Also for the first time, the OTA’s Leadership Awards Dinner and Annual Membership meeting will take place during Organic Week.

A highlight of 2022 Conference Day will be the exclusive debut of an in-depth study by Edelman, a global communications firm, to benchmark and analyze trust in the Organic seal, both in the U.S., and in key markets outside the country. The Edelman study builds on its Trust Barometer, which for 21 years has surveyed upwards of 30,000 consumers in 28 countries, posing a series of questions to track evolving trust and credibility of government, businesses, NGOs and media.

Ambassador Darci Vetter, former chief agricultural negotiator and deputy under secretary of agriculture, and now senior advisor at Edelman Global Advisory, will present the findings. With its Trust Barometer as the model, Edelman–under contract with the OTA–designed a companion project examining USDA Organic’s trust and credibility among consumers in the U.S. and in key global markets. Vetter will detail the results of the investigative project and offer insights on how to employ the findings to advance organic globally.

The InterContinental at the Wharf in Washington, D.C. is the Organic Week headquarters hotel where all activities will be based.

For more information, visit www.ota.com.