The Organic Trade Association (OTA) has announced the launch of a nationwide search for a new CEO and executive director. After more than a decade of service to OTA and the organic community, current CEO Laura Batcha plans to step down in spring 2022.
“If there’s one thing I’m feeling right now, it’s confident,” said Batcha. “Confident in my team at OTA, confident in the great folks at Korn Ferry who we’ve brought on to help with our search, and confident that the next person we select to lead this organization is going to bring a new outlook, fresh ideas and a dedication to moving organic forward.”
Batcha first joined OTA in 2008 as director of marketing and public relations, and was named CEO and executive director in January of 2014. During her tenure, Batcha substantially expanded the size and scope of OTA by building a team of expert staff, establishing the association’s DC office and government relations arm, and expanding opportunities for member engagement.
The CEO will provide leadership, coordination and oversight of the organization and serve as the public face of OTA. Together with the Board of Directors, this executive will be responsible for defining the association’s mission and establishing shared objectives for OTA’s member companies. OTA is seeking a leader with a visionary and inclusive style who is skilled in relationship management and has a keen awareness of the organic landscape.
The trade association has hired global organizational consulting firm Korn Ferry to lead its search for this key role. OTA’s search committee is composed of members of the association’s Board of Directors and led by Board Member Paul Schiefer of Amy’s Kitchen.
Korn Ferry has begun its process of recruitment. Interested individuals are invited to apply directly by submitting a resume and cover letter to [email protected]. The cut-off date for applications is November 29.
For more information, visit www.ota.com.


