In a critical year for the natural products industry, the Natural Products Association (NPA) will host its annual conference, The Big Natural on Nov. 30-Dec. 1. The virtual event will bring together leaders in business, politics and policy, providing attendees with unparalleled access to experts as the world grapples with the COVID-19 crisis ahead of the 2020 election.

Ultimate Fighting Championship (UFC) fighter Daniel Cormier will deliver the keynote address, where he will discuss his life in the ring and what he’s doing to stay healthy in retirement. Additional speakers and more information about the conference will be announced over the next several weeks. 

“This is an event that no one in the industry can afford to miss,” said Daniel Fabricant, PhD, NPA president and CEO. “While we may be doing things a little differently this year, we are moving full speed ahead and addressing the issues that are most impacting our industry. We are tailoring the program this year to make sure that attendees are still engaged and have the same access to the world’s leading experts in the natural products industry. This is also an excellent opportunity for the industry to make a direct investment back into the industry, with 100 percent of profit going directly to education and advocacy initiatives.” 

The Big Natural will be offering two days of industry driven, educational sessions, workshop programming, case studies and interactive discussions. Plus, there will be ample time for networking and benchmarking. The Big Natural will bring together industry leaders, innovators and government officials who will share insights that will educate, empower and spark innovative ideas to drive the industry forward, the NPA stated.

For more information, visit https://www.npanational.org/ or http://thebignatural.com/.