Natural Grocers by Vitamin Cottage (Lakewood, CO) is celebrating Earth Day with special savings, giveaways, promotions and educational resources.

Each year the company showcases environmentally conscious products and hosts a special fundraiser throughout the month of April to bring awareness to the importance of a healthy planet. The month-long Earth Day celebration culminates with three days of exclusive deals, freebies and sweepstakes from April 22-24.

“We believe it’s impossible to separate the health of our families and communities from the planet’s health. In our almost 70 years as a company, we know first-hand the important role retailers play in our food system and only choose to offer products that align with our rigorous standards,” said Raquel Isely, vice president of marketing at Natural Grocers. “It’s why we sell only 100 percent organic produce, why we’re certified organic handlers, why we’re the only large grocery retailer with a 100 percent pasture-based dairy standard and much, much more.”

In honor of Earth Month, Natural Grocers is partnering with Rodale Institute for its annual Ladybug Love campaign. Natural Grocers encourages its customers to pledge to protect beneficial insects and further Rodale Institute’s mission to help farmers adopt regenerative organic agricultural methods.

Customers can take or renew their Ladybug Love pledge online, committing to avoiding harmful chemicals to ladybugs and other beneficial insects in their homes, yards and gardens. Natural Grocers aims to raise $100,000 for Rodale Institute’s Farmer Training Programs through in-store fundraising opportunities.

“We’re excited to honor yet another Earth Day—though we know caring about the environmental impact of the products we sell is reflected in our standards and in our DNA—and we don’t limit our care to just one day or even one month,” Isely said. “We know our customers feel the same way. We invite folks to come celebrate, save, learn and maybe even win, during our special three-day celebration at all Natural Grocers locations.”

For more information, visit www.naturalgrocers.com.