KIND Healthy Snacks (New York) is continuing its KIND Snack & Give Back Project with the launch of KIND HEROES, its first limited-edition offering that applauds and thanks the military community. Through the project, KIND said it is transforming its transparent wrapper and distinctive design to celebrate and support communities that haven’t received their fair share of kindness.
“Since KIND’s founding 15 years ago, we’ve always believed that kindness can be a transformative force for good, which is why kindness has always been at the core of our business,” said Mike Barkley, CEO of KIND. “Through the KIND Snack & Give Back Project, we’re hoping to direct more compassion to deserving communities and, in the process, elevate values like kindness and empathy for many years to come.”
KIND also announced a partnership with Hope For The Warriors, a Virginia-based organization that provides assistance to combat wounded service members and their families. One-hundred percent of the proceeds from KIND HEROES will be donated to Hope For The Warriors’ Warrior’s Wish Program, with a minimum donation of $10,000, assisting in its efforts to make wounded veterans’ dreams come true. The snack comes in one flavor, Dark Chocolate Nuts & Sea Salt, and will be sold exclusively on www.kindsnacks.com through Nov. 30, while supplies last. Upon purchase, customers will have the opportunity to send a thank you note directly to an American veteran within the Hope For The Warriors community.
“Our mission to support veterans and military families as they transition back into civilian life aligns with KIND’s mission to inspire kindness and empathy,” said Robin Kelleher, Hope For The Warriors’ President and CEO. “We’re excited to work together and, above all, continue to spread kindness and gratitude to those who have served and sacrificed for our country.”
KIND’s Snack & Give Back Project launched in June 2019, with a limited-edition KIND PRIDE bar, supporting efforts to protect and empower homeless LGBTQIA+ youth across the country by donating 100 percent of the proceeds of the KIND PRIDE bar to the Ali Forney Center. KIND HEROES continues the tradition with its custom patriotic design, inspired by those that have served our country. KIND HEROES will also be available for complimentary sampling at various Veterans Day events across the country and on select military bases.
For more information, www.kindsnacks.com or www.hopeforthewarriors.org.
