Florida-based HP Ingredients (HPI) announced the launch of a new private label program that allows retailers to sell their own line of herbal supplements using their own logos, driving and building brand recognition. Retailers can now market and sell ParActin, Bergamonte, LJ100 and MaquiCare in their house brands.

“Have you ever felt annoyance that you educate customers about a particular ingredient or product, and then they go online and buy it from a major brand, or competitor, thus cutting you out of the sale?” asked CEO and Founder of HP Ingredients, Annie Eng. “At HP Ingredients, we are like the marketing and product development GPS that guides you to meet your business goals, sales, profits and customer satisfaction. We also provide you with common denominatorsof sustainability, inclusivity (vegetarian capsules, non-GMO [genetically modified organism], minimal excipients, kosher, halal ingredients, etc.) After all, putting people and the planet up there with profits is what you do every day!”

The ingredients available from HPI for private label include:

ParActin: A proprietary, patented and standardized extract of Andrographis paniculata, ParActin’s research shows it has the following benefits: joint support, bone support, cartilage support, muscle health and recovery, immune support and healthy inflammatory response.

Bergamonte: Proprietary, patented and standardized extract of Citrus bergamot, whose benefits include cardiovascular support, metabolic support, cholesterol profile management, healthy blood sugar support and encouraging weight loss.

LJ100: Patented, proprietary and standardized extract of Tongkat ali (Eurycoma longifolia), whose benefits include enhancing strength and endurance, supporting libido and mood, promoting lean body mass and weight loss, and supporting the body’s ability to manufacture its own testosterone to combat andropause.

MaquiCare: A proprietary standardized extract of maqui berry, the highest known antioxidant superfruit rich in polyphenols and anthocyanins. It has been shown to inhibit pro-inflammatory COX-2 (thereby supporting healthy joints), neutralizes free radicals and protects cells against oxidation, and supports healthy immune response.

HP Ingredients’ new private label program includes helping retailers to identify which product(s) best fit their customers’ needs and choose how many bottles to start with. HPI will:

1. Drag and drop the retailer’s logo into FDA (U.S. Food and Drug Administration)-compliant labels
2. Send approved marketing support materials such as e-books, videos and white papers to help grow your private label
3. Ship the finished product ready for retail.

Private label supplements can be ordered in quantities of 50 to 500+ bottles. By buying into the private label program, retailers can also directly support Vitamin Angels, a charity sponsored by HPI. The One Child plan includes the retailer’s donation toward one child’s vitamins for a year. The Four Children plan includes the contribution toward four children’s vitamins for a year. By buying into this private label program, Eng emphasizes, retailers can market their support for Vitamin Angels, generating powerful good will in their communities.

For more information, visit www.hpingredients.com.