Pittsburgh-based vitamin and supplements brand GNC Holdings, Inc. (NYSE: GNC) announced that all corporate stores will close on December 28 and reopen on December 29, when GNC will be providing customers a “dramatically improved” experience with the launch of One New GNC (#ONEnewGNC).
The company will offer a single price both in store and on GNC.com, replacing multiple pricing structures across channels and membership levels. A new loyalty program named My GNC Rewards is designed to give consumers an easy-to-use incentive to shop GNC. This program will be supported by the launch of a new GNC mobile app available on or before December 28 in the iTunes app and Google Play stores.
Additionally, new POS terminals, rolling out across the chain, will speed the checkout process, help guide customer decisions based on purchase history and manage loyalty programs. Associates will be armed with tablets that support their training and empower them to answer customers’ questions and recommend products and wellness regimens.
“As we said on our last conference call, we’re making these investments because we believe in this business, its future and our ability to return to growth and deliver shareholder value,” said Robert F. Moran, interim chief executive officer of GNC. “The New GNC leaves the old, broken model behind. We’re confident it will have a positive impact on the business, but it will take time for the changes to take hold and translate to improved financial results.”
Moran said the company also is building on its strength in innovation, introducing new brands and new products throughout the coming year, and is making changes to its supply chain to help ensure the products customers want are in stock.
The New GNC will launch in all 4,464 U.S. owned and franchised locations when stores open Dec. 29, just as consumers are resolving to get fit and stay well.
“We built the New GNC around our customers’ wants, their needs and their aspirations,” said Jeffrey R. Hennion, executive vice president, chief marketing and e-commerce officer for GNC. “Our customers rely on us for solutions and to find innovative products at a great price. Our new model meets those needs and gives customers an exceptional, rewarding experience at lower prices so they can Live Well.”
For more information, visit www.gnc.com.
