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For The Biome and Algatech Form Partnership

by Nicholas Saraceno | March 25, 2019

For The Biome (Vermont), the new wellness company launched by Paul Schulick, founder of the nutritional supplement company New Chapter, announced a partnership with Algatech. According to both companies, For The Biome will be designated the “first to launch” position for new products for topical applications. Based in Israel’s Arava desert and founded in 1998, Algatech is known for developing products including AstaPure Astaxanthin, sourced from the microalga Haematococcus pluvialis.

The announcement comes days after Schulick was presented as an inductee into the Hall of Legends at Natural Products Expo West in Anaheim, CA on March 7. The previous morning, he was invited as a keynote speaker to reflect on his decades at the creative helm of New Chapter, which was so successful that the company was targeted and then acquired by Procter & Gamble in 2012. After the acquisition, Schulick and his co-founder wife Barbi, remained with the company for six more years.

“Our next venture with Algatech will bring unimagined innovations to the field of beauty and natural skin care,” said Schulick, author of three books on herbs and wellness. “The skin is the body’s largest organ and functions as its ‘third brain’ as an extension of the human microbiome. Beauty is truly an expression of deep cellular health, as well as harmony with the expansive hologenome, whose ebb and flow nourishes us all.”

“Our commitment to purity and healing is as strong as it was 35 years ago—maybe even stronger, with the benefit of experience,” Schulick added. “For The Biome in partnership with Algatech will introduce exciting new ways to harvest nature’s wisdom.”

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