Read the Label!

Catching the attention of kids and families with its instructive slogan, the U.S. Food and Drug Administration (FDA) Read the Label Youth Outreach Campaign continues to grow strong since its 2007 inception.

This comprehensive program from FDA has evolved into a nationwide grassroots initiative, the agency reports, adding how through this hands-on campaign, kids, families and community outreach leaders unite with the goal of using the Nutrition Fact Label as their everyday tool for making smart and healthful food choices.

Targeting children between the ages of 9 and 13-years-old, the campaign includes fun, easy tips and targeted education to help make label reading a key component through which today’s young people are equipped to achieve a healthy childhood weight.

The campaign comes equipped with educational downloads available for children, parents and community leaders that promote both reading labels and maintaining a long, healthy lifestyle.

For more information on the campaign, visit http://www.fda.gov/Food/IngredientsPackagingLabeling/LabelingNutrition/ucm281746.htm .