To support cancer research and to provide programs and services for those experiencing a cancer diagnosis, California-based Earth Friendly Products (EFP), the maker of ECOS environmentally friendly cleaners, announced a year-long partnership with the American Cancer Society (ACS).
A long-time supporter of ACS and its Making Strides Against Breast Cancer walks, Earth Friendly Products has committed $100,000 to ACS and created the “Go Green for Pink” campaign. From September 1 through October 31, 2018, Earth Friendly Products will contribute $1 to ACS breast cancer programs and research for every 100-ounce or larger bottle of ECOS laundry detergent sold.
In addition to its new $100,000 commitment, Earth Friendly Products is also supporting ACS Hope Lodge locations across the U.S. by providing ECOS laundry detergents and cleaners to the facilities. ACS Hope Lodge communities provide cancer patients and their caregivers a free place to stay when their best hope for effective treatment requires traveling away from home. The lodges provide nurturing, home-like environments and offer cancer resources and information.
In other news, to showcase its commitment to building a wholly sustainable American business, EFP has launched a “Made in the USA/Made Locally” initiative in time for the U.S.’s Independence Day. Most of the company’s green formulas behind ECOS products are created using coconut, corn, beet and other plant-derived surfactants and ingredients that are thoughtfully grown in and sourced from the United States and around the globe. The campaign, which features new emblems highlighting the brand’s local ties, will be seen at retail point-of-purchase, on ECOS.com and throughout the company’s social media channels.
Since 1967 when the company was founded by Van Vlahakis, a Greek immigrant, EFP has been dedicated to the ideals of the American Dream: individual well-being, the building of community and the health of the environment in which we live and work. EFP has achieved the “trifecta” of sustainable manufacturing: all four U.S. facilities are carbon neutral, water neutral and Platinum Zero Waste-certified. With facilities distributed across the country, EFP operates a regional distribution model that shortens shipping distances, minimizing its carbon footprint. EFP has twice been named a U.S. EPA Safer Choice Partner of the Year and participates in legislative advocacy to help pass laws that supports Americans’ health and ability to live well.
“EFP is a living example of the American dream,” said Kelly Vlahakis-Hanks, president and CEO of Earth Friendly Products. “Since 1967, we have been committed to creating products that are safer for families around the world, and in the process have added 350 U.S. jobs that demonstrate the potential of the green economy. This campaign highlights how we run a sustainable business, through both our products and practices, for the benefit of the country—and the planet.”
For more information, visit www.ecos.com, or www.cancer.org/donate.
