In its 20th year, the CRN Consumer Survey on Dietary Supplements reveals the highest overall dietary supplement usage to date, with 77 percent of Americans reporting they consume dietary supplements. The survey reports the majority of both males and females, aged 18+, take dietary supplements, which is in line with previous surveys’ findings. Among all the age groups, adults between the ages 35-54 have the highest usage of dietary supplements at 81 percent.
“While the industry continues to innovate, there is no denying that these regulated products have become mainstream. More than three quarters of Americans are taking dietary supplements each year—a crystal clear trend that serves as an indicator of the vital role supplementation plays in their overall health and wellness regimens,” said Nancy Weindruch, vice president, communications, Council for Responsible Nutrition (CRN).
With respect to the types of supplements being taken, CRN’s 2019 survey found that vitamins and minerals continue to be the most commonly consumed supplement category, with 76 percent of Americans having taken these products in the past twelve months. The second most popular category is specialty supplements (40 percent), followed by herbals and botanicals (39 percent), sports nutrition supplements (28 percent), and weight management supplements (17 percent).
Results from the 2019 survey also reaffirmed strong consumer confidence and trust in dietary supplements and the dietary supplement industry, respectively; identified growth in specific categories, such as herbals and botanicals, as well as in specific supplements, such as vitamin C and melatonin; and pinpointed consumers’ key motivators for taking dietary supplements. More on these insights will be released later this year along with other 2019 survey findings, including brand new statistics on usage of CBD and nootropics, e-commerce habits and delivery form preferences.