California-based ChromaDex Corp. announced a milestone in its global expansion strategy for TRU NIAGEN, with a strategic deal with specialty retailer Showcase in Toronto, Canada. Tru Niagen is now available in 36 Showcase stores in the greater Toronto area as well as Showcase’s online store. Showcase operates 118 wholly owned stores throughout Canada and the Northeast United States. 

“Tru Niagen appeals to health-conscious and high-performing consumers seeking products for a better life—this makes it a natural fit for Showcase, which attracts discerning customers seeking innovative products and emerging brands,” said ChromaDex CEO Rob Fried.

“Showcase prides itself on being the home for the world’s most innovative products. We’re especially excited about the future of health and wellness, and we are delighted to have a partnership with ChromaDex and Tru Niagen,” said Showcase Founder Amin Jivraj.

Tru Niagen is a supplement clinically proven to increase NAD (nicotinamide adenine dinucleotide) levels, which stimulate cellular energy production and support cellular repair. Decreased NAD levels have been associated with many age-related declines in overall health.

Since September of 2017, ChromaDex has expanded retail distribution of TRU NIAGEN into four new international markets and is pursuing regulatory approval in priority markets to drive further expansion with strong global partners, such as A.S. Watson Group (China).

For more information, visit www.truniagen.com or www.truniagen.ca.