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From Sea to Social Media
Mineral salts are making a big wave. Celtic sea salt is an unrefined, low-sodium sea salt traditionally sourced off the Brittany Coast of France. A trend on the popular social media platform TikTok is seeing it mixed with water or put on the tongue to improve hydration. This has led to an increase in sales ...
Castor Oil—An Unexpected Social Media Star
Castor oil is a functional oil extracted from the seeds of the castor plant (Ricinus communis) and intended for use in topical skin care and beauty products. Historically, it was also used as a laxative and digestive aid. In recent months, castor oil has become a bestseller at health food stores across the country. It ...
Understanding Liposomes
As retailers, you are faced with a continual flow of new supplements—products featuring newly launched ingredients, new blends, and new flavors of gummies or powders. The abundance is exhilarating (customers just love new products!) and angst-inducing (how can I know the product will deliver the desired results?). Considering what supplements to carry is challenging. You ...
Achieving Health Goals With Sparkling Functional Beverages
Consumers love to try different products, especially within the food and beverage category. It’s even better if those products can help them to improve their health and achieve their wellness goals. Savvy consumers realize that drinking high calorie beverages such as soda, alcohol and sugary juices is not in their best interest. As a result, ...
Achieving a Healthy Balance With Ashwagandha
Ashwagandha is an ayurvedic herb that has been used for thousands of years for its various health benefits related to mental health, cognitive health and energy. The herb has been steadily gaining popularity today as more consumers look for a solution to their stress and anxiety issues—particularly since the pandemic began. As a result, according ...
Eco-friendly Products and Packaging
As sustainability and eco-friendliness trend upward, natural product companies and retailers are prioritizing products and packaging that are kind to the planet. As consumers turn toward favoring more eco-friendly and sustainable products and packaging, companies and retailers in the natural products industry have been responding. According to Allied Market Research, “the global green technology and ...
The Simplification and Personalization of Skin Care
Complex skin care routines with multiple steps are common and long thought to be the ultimate solution for healthy, vibrant skin; however, a new trend has entered the stage that can make skin care significantly easier for consumers. Simplifying skin care routines with fewer steps and ingredients is now being touted by dermatologists and embraced ...
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