SENPA Update
An Open Invitation to Join SENPA
Open invitation… To what you may ask? SENPA. What is SENPA and why would we want to be part of it? SENPA is a non-profit organization focused on the independent retailer for the last 60-plus years. This group focuses on how to help the “small guys” remain relevant and competitive. How do they do that ...
Transforming Marketing Failures Into Success
Marketing can often feel like a game of trial and error. I’ve been there—investing time and money into what seemed like the perfect marketing tactic, only to watch it fall flat. Years ago, as I was cutting my teeth in this field, I felt frustrated by a lot of the services I paid for, ad ...
Getting the Most From Attending Trade Shows
Speaking from the perspective of a retailer on trade shows I hope will not only encourage my fellow retailers to be re-invigorated but also gain insight on why the gathering of your peers is imperative to growing, maintaining and excelling in your markets. Many of us go back to when “the show” was something we ...
SENPA, Inc.’s SOHO Expo Shifts the Paradigm
For more than 53 years, the non-profit organization SENPA, Inc. has produced the independent natural products trade show, SOHO Expo, the first weekend in December in Orlando, FL. This popular networking event has had continuous industry support throughout the years and continues to be a go-to event for supply exhibitors who want to showcase new ...
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