Top Headlines
NOW Health Group Announces New Employee Stock Ownership Plan
On Jan. 7, NOW Health Group (Bloomingdale, IL) announced its plan to preserve local ownership and further strengthen the company’s prospects by selling a portion of its stock to employees through a new Employee Stock Ownership Plan (ESOP). An ESOP is a form of federally regulated retirement plan that is designed to invest primarily in ...
MegaFood Unveils Brand Relaunch and New Campaign
On Jan. 7, MegaFood (Manchester, NH) unveiled a brand relaunch alongside a new campaign that “reflects a significant evolution in how the brand shows up for consumers seeking wellness support.” According to the company, the brand relaunch underscores MegaFood’s commitment to “meeting consumers where they are in life and celebrating the joy found in small ...
NPA Kicks Off 90th Anniversary
The Natural Products Association (NPA) has announced the launch of its 90th anniversary celebration, commemorating nine decades of leadership, advocacy and service to consumers and industry stakeholders. Founded in 1936, NPA has played a defining role in shaping the modern natural products marketplace, championing consumer access and serving as a trusted voice in Washington, D.C., ...
HHS and USDA Release New Dietary Guidelines for Americans, Industry Responds
On Jan. 7, the U.S. Department of Health and Human Services (HHS) and U.S. Department of Agriculture (USDA) released the Dietary Guidelines for Americans 2025-2030. The updated guidelines are intended to deliver a clear message to the American people: eat real food. According to HHS and USDA, the guidelines reestablish food—not pharmaceuticals—as the foundation of ...
Lee Archer, Founder of New Wave Enviro Products, Dies at 83
On Dec. 25, 2025, Lee Archer, founder of New Wave Enviro Products (Greenwood Village, CO), died at his home in Colorado at age 83. Archer founded New Wave Enviro in 1993 alongside his friend and business associate, Leigh Caudill. Together, they were guided by a simple and powerful vision: to provide clean, healthy drinking water ...
Asutra Voluntarily Discontinues Claims for Magnesium Body Butter With Capsaicin
BBB National Programs’ National Advertising Division (NAD) challenged “express and implied advertising claims” made by Proximity Capital Partners (dba Asutra), concerning the efficacy of its Magnesium Body Butter with Capsaicin. According to NAD, the challenge claims include statements that Asutra’s Magnesium Body Butter provides relief from chronic pain, aids recovery, promotes comfort and better sleep, ...
FDA and DOJ Seize 7-OH Products in Missouri
In December 2025, the U.S Food and Drug Administration (FDA) and the U.S. Department of Justice (DOJ) seized approximately 73,000 units of 7-hydroxymitragynine (7-OH) products—valued at about $1 million—from three firms in Missouri. The seizure focused on foods and dietary supplements products—including liquid shots and tablets—that contain 7-OH as an ingredient. Concentrated 7-OH has been ...
Higher Blood Omega-3 Levels Linked With Lower AFib Risk
A new analysis published in the Journal of the American Heart Association found higher circulating blood levels of omega-3 fatty acids are associated with a significantly lower risk of developing atrial fibrillation (AFib). The comprehensive biomarker-based study—one of the largest of its kind—analyzed data from hundreds of thousands of participants in the UK Biobank. Researchers ...
Natural Products Expo West Introduces Inaugural CPG Innovation Summit
On Dec. 22, Natural Products Expo West announced the inaugural CPG Innovation Summit will debut during the 2026 show, which will be held from March 3-6 at the Anaheim Convention Center in Anaheim, CA. According to organizers, the one-day immersive experience will bring together brands, investors and industry stakeholders for “a journey centered around transforming ...
Better Being Co. Sold to Global Investors
On Dec. 16, Utah-based Better Being Co. announced it has been acquired by a syndicate of global investors led by Snapdragon Capital Partners with a financing solution provided and managed by Strategic Value Partners (SVP). Better Being manufacturers and distributes numerous dietary supplement and personal care products including Solaray, Zhou Nutrition, KAL, Dynamic Health, Zand, ...
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