Over 18 years of successful, profitable experience in leadership, management, consulting in natural products industry. Writing and implementation of sales and marketing plans. Product development, new product launch, increasing product distribution. Providing strategic guidance with regards to sales, product development, researching contract manufacturers, branding, advertising, marketing, public relations, trade-shows, annual budgets, recruitment and training of effective sales team. Design individual sales strategies, customer service, and product knowledge educational training programs for sales team, retailers and consumers. Evaluates company business plans to advise, guide and implement actions required to succeed. Competitive analysis, branding, public relations, trade spending. Proficient in analyzing various business, client, personnel situations and problem solve in an effective and positive manner.

Lumino is the premium supplier of Diatomaceous Earth. We have the purest USDA Food Grade DE available. Our goal is driving consumers to retail stores. We accomplish this with store locators on our websites. We then support stores with free samples, sales literature and staff training.