Articles by Ryan Sensenbrenner
Let’s Get Social: Crafting Your Social Media Strategy
Social media isn’t “new” anymore, but how to leverage this medium for your small business can often be a bit of a mystery. How do you know what to post? Is there a magical time for a post to go live? How do you know if social media is working? Let’s dive in! Where Did ...
A Small Leak Will Sink a Great Ship—Being Mindful of the Little Things
Benjamin Franklin once famously said, “Beware of little expenses—a small leak will sink a great ship.” While most often applied to financial lessons around limiting expenses, it is also more than apt when it comes to your consumer experience within your store. If a ship is sinking from leaks, there are two approaches to solving ...
Perfect Products, Perfect Planograms
Two of the most challenging tasks that retailers face are identifying the best products to feature in-store and establishing ideal planograms to effectively merchandise these products. Unfortunately, these tasks, which are central to driving profitability, are often done inconsistently. It’s a significant undertaking, which explains why it’s frequently neglected. So, how can you optimize your ...
When Good is Just Not Enough, Seek Retail Greatness
America is built on small businesses, but competition from the masses is growing every day. For many independent retailers across America, failure is not an option. It’s a personal and profound mission to make a difference in the health of our communities. With increased competition comes greater demands on store management, and being good at ...
Retail Marketing Time-Savers
If there is one universal concept across retail managers, it’s the constant battle against time—there’s always more to do than there are hours in the day. This relentless pace typically results in extended work periods, tirelessly tackling a to-do list that only seems to grow and never shrink, while focusing primarily on those critical tasks ...
Real World AI for the Natural Industry
Natural products retailers have long been the cornerstone for those seeking healthful, organic options, building deep, authentic relationships with their customers. This tradition might seem diametrically opposed to the wave of modern, AI-driven tech. Yet, in today’s fiercely competitive market, differentiation lies in adopting such innovations. Artificial intelligence need not be the exclusive domain of ...
A Guide to Retail Branding: Finding Your North Star
Your to-do list is growing longer. In the midst of essential tasks like placing weekly orders, managing invoices, correcting payroll and dealing with your credit card processor, there’s a hand-scribbled note that says, ‘Do more marketing.’ Perhaps due to its nebulous nature, this item gets continually pushed down the list, often causing anxiety and trepidation ...
Nurturing Health, Nourishing Experience: The Key Role of Customer Experience in Independent Health Food Stores
In an era of heightened health consciousness, the natural products industry has experienced a substantial surge. Consumers everywhere are actively seeking out natural solutions, and the competition in the retail of natural products has reached a feverish peak. Online platforms have taken note, selling more products than ever while expanding their education and awareness programs. ...
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