Articles by Melissa Kvidahl
Keeping A Category Afloat
EFAs may be more popular than ever, surpassing multivitamins with experienced supplement users. But recent Proposition 65 claims will act as a call to action for retailers and manufacturers to keep the positive light shining on this ever-growing category.Multivitamins, because of their very nature, have always been popular with newcomers to the industry and avid ...
The Green Scene
Recent studies show that today’s vegetables aren’t as healthy as those of yesteryear.Now is the time for shoppers to fill this nutritional void with a green foods supplement.It Used to be that simply eating vegetables gave people the nutrients they needed to attain good health. But according to a recent study coming out of the ...
Digesting The Right Information
Shoppers are finally catching on to the benefits of supporting digestive health. The next step is a deeper understanding of the ingredients and what they do.It used to be that “bacteria” was a negative word—parents demanded antibacterial soaps in schools; dreaded illnesses were classified as bacterial or viral and treated as such. All in all, ...
To Your Heart’s Content
A few terms come to mind for a consumer considering a dietary supplement: side effect-free, natural and safe, just to name a few. So it’s no surprise that the pharmaceutical industry, with its pages of sometimes alarming side effects and chemical-laden ingredient lists, is often painted as a competitor of the dietary supplement industry. But ...
Heart Health Educations for All Ages
Everyone knows you’re never too young to learn some heart health basics. According to the American Heart Association (tweaked for in-store application), here are the top 10 ways to help kids achieve a healthy heart: 1. Encourage parents to be a positive role model. If they’re practicing healthy habits, it’s a lot easier to convince ...
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