Articles by Melissa Kvidahl
Keeping A Category Afloat
EFAs may be more popular than ever, surpassing multivitamins with experienced supplement users. But recent Proposition 65 claims will act as a call to action for retailers and manufacturers to keep the positive light shining on this ever-growing category.Multivitamins, because of their very nature, have always been popular with newcomers to the industry and avid […]
The Green Scene
Recent studies show that today’s vegetables aren’t as healthy as those of yesteryear.Now is the time for shoppers to fill this nutritional void with a green foods supplement.It Used to be that simply eating vegetables gave people the nutrients they needed to attain good health. But according to a recent study coming out of the […]
Digesting The Right Information
Shoppers are finally catching on to the benefits of supporting digestive health. The next step is a deeper understanding of the ingredients and what they do.It used to be that “bacteria” was a negative word—parents demanded antibacterial soaps in schools; dreaded illnesses were classified as bacterial or viral and treated as such. All in all, […]
To Your Heart’s Content
A few terms come to mind for a consumer considering a dietary supplement: side effect-free, natural and safe, just to name a few. So it’s no surprise that the pharmaceutical industry, with its pages of sometimes alarming side effects and chemical-laden ingredient lists, is often painted as a competitor of the dietary supplement industry. But […]
Heart Health Educations for All Ages
Everyone knows you’re never too young to learn some heart health basics. According to the American Heart Association (tweaked for in-store application), here are the top 10 ways to help kids achieve a healthy heart: 1. Encourage parents to be a positive role model. If they’re practicing healthy habits, it’s a lot easier to convince […]
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