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Safety Shot Announces Comic Book-Inspired Rebrand as Sure Shot

October 14, 2024

On Oct. 9, Safety Shot (Jupiter, FL) announced a complete brand overhaul including a new name, Sure Shot. The company is known for its eponymous dietary supplement that stops the negative effects of alcohol before they start. Sure Shot partnered with full-service marketing agency Amalgam on the rebrand. “We created a bold brand world inspired ...

UNFI Lays Off More Than 200 Employees

October 14, 2024

United Natural Foods Inc. (UNFI, Providence, RI) laid off 277 workers from its billing, invoice and payroll department at its office in Phoenix, AZ. UNFI developed a three-year plan that aims to “increase customer and supplier value, expand margins, generate free cash flow and reduce leverage,” the company said. In its fourth quarter earnings report ...

Oregon Introduces Cannabinoid Safety and Regulation Act to Protect Children

October 7, 2024

United States Senator Ron Wyden (D-OR) introduced the Cannabinoid Safety and Regulation Act (CSRA) to establish national standards to protect public health and safety and keep cannabis products out of the hands of children. The bill is co-sponsored by Senator Jeff Merkley (D-OR). According to Wyden, the CSRA would establish a national age restriction to ...

Retailers and Manufacturers Reflect on Aftermath of Hurricane Helene

October 7, 2024

When Hurricane Helene made landfall last month, it caused immense destruction to the Southeastern United States, particularly North Carolina, Georgia and Florida. At the time of publication, there are at least 227 deaths and hundreds unaccounted for. AccuWeather estimated the total damage could reach $250 billion. North Carolina-based herbal supplement manufacturer Gaia Herbs’ farm in ...

Obesity Rates in U.S. May Be Declining, Survey Says

October 7, 2024

According to new data from the National Health and Nutrition Examination Survey (NHANES), the obesity rate in the United States dropped by roughly two percentage points between 2020 and 2023. There is no direct evidence that links the declining rates with the growing popularity of GLP-1 prescription weight loss drugs such as Wegovy, Ozempic and ...

LaneInnovative Celebrates 30 Years in Business

September 30, 2024

In September 1994, around the kitchen table, Florida-based LaneInnovative (formerly LaneLabs USA) was born. It was the brainchild of Andrew Lane and his father Dr. William Lane. They partnered with the best researchers and manufacturers from around the globe and began developing innovative products to address the basic needs of the body. This year, the ...

Diageo Acquires Ritual Zero Proof to Enhance Non-alcoholic Position

September 30, 2024

On Sept. 25, Diageo North America (New York, NY) announced it acquired Ritual Zero Proof Non-Alcoholic Spirits (Chicago, IL). Since its founding in 2019, Ritual has rapidly grown into the number one non-alcoholic spirit brand in the United States. Ritual co-founders David Crooch, Marcus Sakey and GG Sakey experimented with hundreds of recipes and consulted ...

Low Vitamin D Associated With Slower Fracture Healing

September 30, 2024

According to the American Academy of Pediatrics (AAP), low levels of vitamin D can impact the healing of fractures in children. The study titled Low Vitamin D Levels Are Associated With Longer Healing Times in Pediatric Fracture Patients examined 186 extremity fracture cases in children from 2015-2022 and found low levels of vitamin D correlated ...

Trace Minerals Unveils All-encompassing Rebrand as Trace

September 25, 2024

Trace (Salt Lake City, UT), formerly known as Trace Minerals, announced the launch of its new brand identity and product packaging on Sept. 25, 2024. Trace emphasizes consumer education, quality ingredients, multiple delivery formats, mineral insufficiencies, scientific research and sustainable sourcing, the company said. According to the company, Trace’s updated packaging is “modern and relevant,” ...

New Jersey Advances Dietary Supplement Age Restriction Bill

September 24, 2024

On Sep. 23, the New Jersey State Assembly Health Committee passed an age-restriction bill for muscle building supplements (A1848) to customers under 18 years of age. The bill will now be reviewed by the General Assembly. The bill is sponsored by Herb Conaway, Jr. (D, Legislative District 7) and Benjie E. Wimberly (D, Legislative District ...

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