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KeHE Opens New Distribution Center in Florida

August 4, 2025

On July 28, KeHE Distributors (Naperville, IL) announced the grand opening of its new distribution center at 3800 Deerpark Blvd in Elkton, FL. Elkton city officials joined KeHE executives and employees for a ribbon cutting ceremony on July 23. The event also featured tours of the new facility, networking opportunities and entertainment. According to the ...

2025 Retailer of the Year: Sunrise Health Foods

August 1, 2025

For more than 60 years, this family-owned Midwest retailer has been providing high-quality supplements and food to its communities. Lill Chapman was sick and tired most of the time, experiencing severe anxiety and depression. Doctors couldn’t tell her the reason for her sickness and didn’t offer any solutions. In the late 1950s, a dentist suggested ...

PLT Releases Consumer Research on Mood for Sports and Active Nutrition

July 29, 2025

Ingredient distributor PLT Health Solutions (Morristown, NJ) released new consumer research titled Feeling Active about how cognitive states—or mood—can affect sports and active nutrition. In 2024, PLT engaged with a third-party consumer research firm to conduct a study on consumer attitudes toward mood and active nutrition. The study featured 546 participants from the United States, ...

FDA Approves Natural Gardenia Blue Color Additive

July 29, 2025

On July 14, the U.S. Food and Drug Administration (FDA) announced it granted a color additive petition for the use of gardenia blue in various foods. It is the fourth natural color approved by the FDA after approving three other natural color additives in May 2025. According to FDA, gardenia (or genipin) blue is derived ...

Chlorophyll Water Earns Clean Label Project Certification for Third Straight Year

July 29, 2025

Chlorophyll Water (Brooklyn, NY) announced it earned Clean Label Project Certification for the third consecutive year, further solidifying its commitment to clean-label wellness, ingredient transparency and industry-leading purification standards. Chlorophyll Water is an ultra-purified water infused with chlorophyll from alfalfa and fortified with essential vitamins A, B12, C and D. It is bottled in 100 ...

NAD Recommends Olly Discontinue “Sensation” Claims

July 21, 2025

In a challenge filed by Bayer Healthcare LLC, BBB National Programs’ National Advertising Division (NAD) determined Olly PBC provided a reasonable basis for claims made for its Lovin’ Libido dietary supplement related to desire, drive, arousal, satisfaction and lubrication. However, NAD recommended Olly discontinue its claims related to sensation. Bayer challenged claims from Olly that ...

FDA Issues Warning Letters on Products Containing 7-OH

July 21, 2025

On July 15, the U.S. Food and Drug Administration (FDA) announced it sent seven warning letters to companies for “illegally marketing” products containing 7-hydroxymitragynine (7-OH). According to FDA, there is growing concern around “novel potent opioid products” that are being marketed and sold online and in smoke shops, gas stations and corner stores. 7-OH is ...

iHerb Recalls 60,000 Iron Supplements

July 14, 2025

On June 26, iHerb (Irvine, CA) recalled about 60,000 units of its house brand California Gold Nutrition Iron Supplements over “child safety concerns.” According to the company, the recalled supplements contain iron, which are legally required to be in child-resistant packaging as per the Poison Prevention Packaging Act. The packages for the bottles and blister ...

Vitaquest Releases Top 2026 Dietary Supplement Trends Report

July 14, 2025

Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) released its Top 2026 Dietary Supplement Trends Report. The report shows plant-based proteins and nootropics will be among the fastest growing trends in 2026. Other key growth areas include sports nutrition, gut health, longevity, women’s health and hydration. In addition to the specific supplement trends, there will ...

NPA Analysis Shows Cost Savings From Annex II Tariff Exemptions

July 14, 2025

On July 2, the Natural Products Association (NPA) released a comprehensive economic analysis demonstrating that the Annex II tariff exemptions granted under the 2025 reciprocal tariff system generate between $218-$247 million in direct cost savings for the dietary supplement industry over a span of 69 days. The study highlights the critical role these exemptions play ...

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