energy drinks
NPA Responds to TINA Concerning Letters to Manufacturers Regarding How Energy Drinks Are Regulated
The Natural Products Association (NPA) has responded to Truth in Advertising, Inc.’s (TINA’s) and the UConn Rudd Center for Food Policy & Health’s letters to manufacturers of energy drink products regarding concerns about “certain practices and their compliance with Federal Law.” In December, the two companies sent warning letters to over 40 U.S. energy drink […]
Ready, Set, Go Natural!
The natural energy category is utilizing unexpected ingredients in unique ways. Energy … today’s on-the-go, average Joe wants it, needs more of it, and often craves a “quick fix” to get it. And normally, just a few steps away, consumers can buy a large Red Bull or a similar stimulant drink to give themselves that […]
Natural Energy
When you think of natural energy products, for most people, energy drinks or shots favored by a young crowd come to mind. However, manufacturers of natural products are finding that the category is expanding—active lifestyle enthusiasts are seeking these products for energy boosts as well as building lean muscle, and then there are parents, professionals […]
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