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2015 Product Sales Training Manual: Bluebonnet Nutrition


Bluebonnet Nutrition Logo

12915 Dairy Ashford,
Sugar Land, TX 77478
Phone: (281) 240-3332
Website: www.bluebonnetnutrition.com

Nature, Science, Quality, Truth and Knowledge

Since 1991, Bluebonnet Nutrition has been proudly supplying the cleanest, most wholesome dietary supplements on the market exclusively to natural food and select kosher stores. The company focuses all of its resources on the five powers or principles upon which this industry was founded: Nature, Science, Quality, Truth and Knowledge. Each represents one of the five petals of the Texas state flower from which Bluebonnet take its name. Bluebonnet is one of a few vitamin brands that actually manufactures our own natural dietary supplements in a 100,000-square-foot, state-of-the-art, kosher-certified, NSF International GMP (good manufacturing practice)-registered manufacturing, packaging and distribution facility with unrivaled in-house analytical laboratories to ensure quality control from start to finish.

Plus, over the past 24 years, Bluebonnet has become a serious advocate for the rights of consumers to have access to, and for specialty retailers to sell alternative health care products. Bluebonnet officers have played a significant role in supporting and sitting on the boards of both regional and national trade associations such as the Natural Products Association (NPA), as well as funding lobbying efforts at state and federal levels whenever there is legislation that can potentially threaten consumer access to products in the industry.

Products

Bluebonnet offers a complete line of whole food and whole food-based supplements, as well as natural vitamins, minerals, multiples, amino acids, proteins, standardized herbal extracts and specialty supplements, such as antioxidants, glucosamine, omega fatty acids, fiber/digestive aids including enzymes and probiotics, food supplements and a unique array of structure/function formulas. All are made without unnecessary colors, flavors, fillers, binders or excipients in a delivery form that suits individual lifestyles: caplets, mini-caplets, vegetable capsules, liquid-filled vegetable capsules, vegetarian soft gels, chewables, liquids and powders.

Research & Quality Assurance

At Bluebonnet, the company employs tried and true, scientifically verified and validated identification testing methodologies on every single batch of product it produces as required by the United States Pharmacopeia (USP)—a scientific nonprofit organization that sets standards for the identity, strength, quality and purity of medicines, food ingredients, and dietary supplements manufactured distributed and consumed worldwide.

In fact, Bluebonnet goes above and beyond those USP standards for ingredient quality by implementing other more stringent quality control and assurance measures, such as:

• Onsite and offsite audits

• Request detailed specifications from all suppliers

• Heavy metal analysis via ICP MS (to meet/exceed California Prop 65 requirements)

• Residual solvent and pesticide testing

• Microbial analysis

• Stability data

• KOF-K kosher certification

• NSF GMP registered facility

Customer Questions/Interaction

Key features to share with your customers regarding the Bluebonnet Brand, the company:

• Manufactures products in its own state-of-the-art facility that is GMP certified by NSF International, the leading global public health and safety company

• Offers KOF-K kosher-certified products

• Launched many industry firsts:
o The only active antioxidant form of CoQ10 (Ubiquinol)
o The only orally available, vegetarian form of SOD (GliSODin)
o Natural omega-3 functional fish oils for brain, joint and heart health
o Innovative structure/function formulas, such as CholesteRice, Power Thought, Age-Less Skin and MPX 1000 Prostate Support

• NSF Certified for Sport line, Extreme Edge, devoid of contaminants and 200-plus substances banned by major sporting authorities (e.g., MLB and NFL)

• Provides vegetarian/vegan products that are truly vegan from inside out by using vegetable capsules, liquid vegetable capsules and soy-free vegetarian soft gels—instead of animal-based gelatin capsules or soft gels

• Applies an aqueous-based vegetable coating to all caplets instead of the common practice of using shellac

• Actively searches the globe for plant- and marine-based products that are sustainably harvested or wild crafted

• Produces dairy-based products that are derived from grass-fed, free-roaming cows that are also free of antibiotics and recombinant bovine growth hormone (rBGH)

• Never uses artificial colors, sweeteners or flavors

• Incorporates non-GMO (genetically modified organism)/GMO-free ingredients when available

• Employs a water-based sterilization method instead of the common practice of irradiation or ethylene oxide

• Only uses natural excipients when absolutely necessary to improve the manufacturing process

• Not only manufactures in its own environmentally friendly facility but uses alternative energy sources (e.g., wind and solar) to reduce its carbon footprint

• Packages its products in recyclable amber glass bottles to better protect nutrients from heat, light and moisture and the environment

• Implemented a company-wide recycling program, as well as use only recyclable packing materials/paper and eco-friendly soy-based inks on most printed material

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