Walmart has announced that it will carry Wild Oats organic food items. Originally introduced in 1987, Wild Oats will re-launch at Walmart beginning in April 2014 with a new, more affordable price point on quality products covering a broad variety of categories—from salsa and pasta sauce to quinoa and chicken broth. According to Walmart, customers will save 25 percent or more when comparing Wild Oats to national brand organic products.
“We know our customers are interested in purchasing organic products and, traditionally, those customers have had to pay more,” said Jack Sinclair, executive vice president of grocery at Walmart U.S. “We are changing that and creating a new price position for organic groceries that increases access. This is part of our ongoing effort to use our scale to deliver quality, affordable groceries to our customers.”
“By partnering with Walmart, Wild Oats is starting a movement that makes it easier than ever for customers to access affordable organic and natural products,” said Tom Casey, CEO of Wild Oats.
Walmart and Wild Oats will introduce nearly 100 products as part of the line, removing the price premium associated with organic groceries.