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Vitamin Angels Launches Holiday Campaign


Santa Barbara, California-based Vitamin Angels officially launched its holiday campaign. The fundraiser, which continues through December 31, reminds individuals that even the smallest gift is meaningful, and invites them to join in the effort to combat childhood undernutrition globally.

“Vitamin A is the least expensive way to address preventable child deaths,” said Howard Schiffer, president and founder, Vitamin Angels. “This holiday season we encourage everyone to consider giving the gift of health to a child in need. It doesn’t take much to change a child’s life.”

According to the non-profit, through Vitamin Angels highly cost-effective model, 25 cents is all it takes to give lifesaving vitamin A to a child in need. And with an estimated 190 million children around the world under the age of 5 suffering from vitamin A deficiency, which can lead to weakened immune systems, childhood blindness and even death, the small amount means alot.

By making a donation to the organization, individuals can change a child’s life by positively impacting his/her health, reported Vitamin Angels, adding those looking to give charitably this holiday season can feel confident that their contributions to Vitamin Angels are handled responsibly and that the organization is maximizing the value of each dollar given. Vitamin Angels has received Charity Navigator’s coveted 4-star rating for seven consecutive years, and more than  90 percent of contributions go directly to the organization’s programs.

The organization reported that over the last five years, they have reached more than 100 million mothers and children with vitamins in approximately 45 countries including the U.S., and this year the organization announced a partnership with the Gates Foundation to further expand its programs. Vitamin Angels hopes that this fundraiser will allow them to reach millions more this holiday season.

To make a donation or for more information, visit www.gift.angels.org. 

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