Trace Minerals Research (TMR, Utah), a provider of trace mineral based supplements for more than 40 years, announced that it has launched its redesigned website that boasts a modernized look with more content, easier navigation, improved functionality that is also mobile responsive.
The purpose for the redesign was to provide consumers and retailers a more comprehensive understanding of the company, its products, and how TMR’s products can effectively help supplement the diet for improved health and wellness.
“We are very pleased with the redesigned look, feel and functionality of our new website,” said Matt Kilts, managing partner of TMR. “We want everyone who visits our website—whether from a desktop or mobile device—to have a rich experience and a good understanding of who we are as a company and the purpose of our products. We’ve made it easier to find and research our vast product line, watch our newest educational and product videos, read about our brand ambassadors and much more.” 
With mobile device usage increasing daily, one of the key design elements of TMR’s new website is that it is responsive no matter what device is used to access it—desktop, laptop, tablet, or smartphone. When a website is responsive, the layout and/or content responds and adapts based on the size of the screen on which it is being viewed, but still maintains the same design.
Besides designing the site to be responsive, TMR also improved the look and feel of each product page. It also added more product categories like its TMRFIT SERIES line of sports supplements so products and product information are easier to find.
The website also includes more detailed information on bulk ingredient offerings, company certifications and has a special page dedicated to international inquiries. TMR also added a brand ambassadors section so visitors can get to know the professional athletes who love TMR products, and added a team page to better get to know the people behind the TMR brand.
For more information, visit www.traceminerals.com.
