In an effort to promote product ingredient transparency for dietary supplements, The Vitamin Shoppe (North Bergen, NJ) is submitting all labels for its proprietary dietary supplements to the Dietary Supplement Label Database (DSLD) created by the National Institutes of Health (NIH).

The database contains the full label contents, including the Supplement Facts panel, directions for use, health-related claims and any cautions, for approximately 30,000 dietary supplement products marketed in the United States, reported Vitamin Shoppe, adding the database allows consumers to compare and choose products based on criteria they view as important; such as ingredient, strength and product claims. 

“Consumers desire and value product transparency, and the Vitamin Shoppe is leading the initiative to provide consumers with the information they want,” said Tony Truesdale, CEO, Vitamin Shoppe. “We are asking our dietary supplement vendors to join us in providing their product labels to the National Institutes of Health Dietary Supplement Label Database.”

Steve Mister, president and CEO of the Council for Responsible Nutrition (CRN), of which Vitamin Shoppe is a member, said “this action by the Vitamin Shoppe is representative of a company choosing to go above and beyond what is required by law to demonstrate its commitment to transparency and putting consumers first.”

For more information, visit www.vitaminshoppe.com.