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Selling Green Superfoods

by Lisa Schofield | February 1, 2023

The traditional supplement category of green nutrients is energized. It is said that plants’ “blood,” chlorophyll, is astonishingly similar to human hemoglobin—chlorophyll has magnesium where hemoglobin has iron. This factoid is not only interesting for knowledge-hungry customers but serves as a basis for the high relevance of the green food/superfood category. “Eating greens makes sense […]

Pines Celebrates 45 Years and 90 years as Cerophyl

by Angela Sabarese | January 11, 2021

During the Great Depression, scientist Dr. Charles F. Schnabel fed his children the dried powder of whole leaf young cereal grass. He documented their resulting excellent health. Schnabel planted wheatgrass on their farm in the fall of 1931. After a winter of slow growth in often-freezing temperatures, the plant went from a couple of inches […]

U.S. Sales of Herbal Supplements Increase by 7.7 Percent in 2016

by Nicholas Saraceno | October 4, 2017

Consumers in the United States spent an estimated 7.7 percent more on herbal dietary supplements in 2016 than in the previous year, according to the recently published HerbalGram Herb Market Report for 2016. The report, which appears in issue 115 of the American Botanical Council’s (ABC’s) quarterly, peer-reviewed journal HerbalGram, shows strong, continued growth for […]

Smoothie Sensations

by Lisa Schofield | November 11, 2015

Smoothies are skyrocketing for health-conscious Americans, notably Millennials, said Stacey Gillespie, director of product marketing, with New Hampshire-based MegaFood. Ron Seibold, co-founder of Pines International agrees, noting, “Smoothies have become very popular, but green smoothies made from traditional greens and other vegetables are short on chlorophyll and the other nutrient dense characteristics of cereal grasses […]

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