KIND
KIND Launches “Be Kind to Yourself” Brand Platform
New York-based KIND Healthy Snacks (KIND) unveiled a new call to its community—be kind to yourself, which aims to remind people that kindness starts with you. The platform speaks to the importance of self-care and demonstrates choices people can make when life inevitably gets in the way of healthy. “Our longstanding belief at KIND is to craft snacks […]
KIND Founder & CEO Promotes Health Over Special Interests
Daniel Lubetzky, the founder and CEO of KIND Healthy Snacks (KIND), announced the launch of Feed the Truth. Established as an independent organization, Feed the Truth will seek to improve public health by making truth, transparency and integrity the foremost values in today’s food system. To ensure Feed the Truth’s independence from KIND, Lubetzky will remove […]
FDA Reverse Stance: Affirms KIND Can Use “Healthy” on Labels
KIND Healthy Snacks (KIND) announced it has been notified by the U.S. Food & Drug Administration (FDA) that it can use the term healthy on its packaging as it had before – a reversal of the position the FDA took more than a year ago. The acknowledgment comes after much public conversation among health and nutrition leaders about […]
KIND wants FDA to define “Healthy”
KIND, the granola bar maker, filed a petition December 1, asking that the Food and Drug Administration (FDA) redefine “healthy” to meet current scientific and medical standards. In April, KIND received a letter from the FDA regarding their labeling claims, ordering the company to stop claiming its fruit and nut bars were “healthy.” The products in […]
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