immunity
AHCC for Immunity, HPV, COVID-19 and Lyme Disease
In October of 2022, Vitamin Retailer’s sister publication—Natural Practitioner—published my article, “The Use of AHCC in the Treatment of Human Papillomavirus (HPV).” In the current article, I’m also going to review the value of this nutraceutical for HPV, but in addition I’ll be discussing AHCC’s value for immune function, COVID-19 and Lyme disease as well. […]
Achieving Health Goals With Sparkling Functional Beverages
Consumers love to try different products, especially within the food and beverage category. It’s even better if those products can help them to improve their health and achieve their wellness goals. Savvy consumers realize that drinking high calorie beverages such as soda, alcohol and sugary juices is not in their best interest. As a result, […]
Go Pro!
Prebiotics, probiotics and postbiotics dominate the digestive health market—here’s how to keep up. You may be hard-pressed to find a customer in your store who has not heard about probiotics. What an auspicious opportunity to expand their knowledge about the beneficial bacteria! The gut microbiome and its relationship to health, as well as prebiotics that […]
Digestive Health Dramatically Impacts Athletic Performance
When it comes to health and wellness, digestive health is vitally important. Those who are proactive and take control of their digestive health will realize significant improvement in overall health and quality of life. For athletes, a healthy gut can have a dramatic impact on athletic performance. Gut health influences not only digestion, but also […]
Nordic Naturals Works with Walmart to Expand Availability of Omega-3 Supplements
Nordic Naturals has made its award-winning omega supplements available in thousands Walmart locations, including: Omega-3, a Vitamin Retailer magazine Vity Award recipient with a non-concentrated, but plentiful, serving of omega-3s for everyday support of the heart and brain. The soft gels contain 690 mg of total omega-3s and is an ideal supplement for those who […]
Postbiotics Market is Projected to Reach $24 Million by 2029
According to a new market research report by Meticulous Research (Redding, CA) titled, ‘Postbiotics Market by Type (Bacteria, Yeast), Form (Liquid, Dry), (Application (Food & Beverages, Nutritional Supplements), Sales Channel (Offline, Online), and Geography – Global Forecast to 2029,’ the postbiotics market is projected to reach $24 million by 2029, at a compound annual growth rate (CAGR) of […]
A Lactobacillus plantarum Postbiotic for Immunity
Most people in the natural products industry are familiar with probiotics and prebiotics, but not everyone is familiar with postbiotics. This focus of this article is on one particular postbiotic derived from Lactobacillus plantarum. Before getting into it, however, let’s first answer the following question. What Is a Postbiotic? Probiotics are friendly bacteria that confer […]
Rowdy Mermaid Launches New Products, Expands Distribution & Partners With Rising NBA Star
Rowdy Mermaid has recently launched several new functional beverage products, the company stated. These include Adaptonic Clarity, four flavors of sparkling tonic beverages with Lion’s Mane mushroom for clarity and Hibiscus Pulse, a kombucha with cassia and chipotle to support circulation. Rowdy Mermaid also announced new retail partnerships and expanded distribution. In addition, the brand is […]
Superfoods—A New Generation of Superhero Nutrients
More than just “drink this green powder and call me in the morning”—superfoods are the ultimate “more bang for your buck” products. Panelists: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, www.betsyhealth.com JR Ortiz, President, MacroLife Naturals, Culver City, CA, www.macrolifenaturals.com Dan Lifton, CEO, Quality of Life Labs, Port Chester, NY, www.qualityoflife.net Matt Marturano, […]
Longevity by Nature Announces 2 National Marketing and Distribution Agreements
Longevity by Nature, a manufacturer of natural, science-based nutritional supplements that support a wide range of health benefits, has announced that it has entered into agreements with National Sales Associates, LLC, a national sales and marketing brokerage agency specializing in natural, organic and specialty products, and United Natural Foods, Inc. (NYSE: UNFI), North America’s premier […]
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