Upcoming Issue Highlights

fish oil

Omega-3s: A Changing Tide

September 29, 2014

Despite a turbulent year in the media, EFAs are bouncing back as shoppers demand personalized and eco-friendly omegas.Just [...]

From Sea To Shelf

November 1, 2013

Already aware of the health benefits of marine-based EFA supplements, savvy consumers are now focusing on pure and [...]

Keeping A Category Afloat

June 1, 2010

EFAs may be more popular than ever, surpassing multivitamins with experienced supplement users. But recent Proposition 65 [...]