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Stay In the Game Longer! 6 Supplements for Endurance and Rapid Recovery

by Mark Becker | December 5, 2023

For most of us, life is a balancing act. In a perfect world, we’d all have time during our day to devote to our health. But in the real world, 24 hours a day doesn’t seem like nearly enough time to fit in work, school, family and the plethora of responsibilities that life throws at […]

GNC Partners with Military-Developed Performance Beverage, Echelon

by Angela Sabarese | January 14, 2022

GNC has announced that it has partnered with Echelon, a new military-developed performance beverage from the team behind _USA (Bravo Sierra), for an exclusive nationwide launch. Echelon is now available online at GNC.com and at all GNC stores nationwide. Co-founded by Justin Guilbert, co-founder of coconut water company Harmless Harvest, and Benjamin Bernet, former L’Oréal executive, Echelon was developed […]

Being a Better Sport

by Lisa Schofield | March 1, 2021

Vibrant growth of sports nutrition reflects an evolving view of wellness. Now more than ever, your customers want to feel good, to feel alive. Along with eating a healthier diet and being mindful of self-care—fitness truly makes us feel great, and it nourishes our confidence. Millions of Americans are responding to the lockdown by getting […]

Preparing for an Endurance Event

by Mark Becker | April 1, 2012

Help customers create a memory that will last a lifetime. When I was given the April topic for my column, I was more than excited. This month, I am writing about something I have extensive experience at: preparing for an endurance event. After all, I have participated in almost 300 endurance events over the past […]

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