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NOW Issues Voluntary Recall on Phosphatidylserine Products

by Eric Munson | January 15, 2024

On Jan. 10, NOW Health Group (Bloomingdale, IL) announced a voluntary recall on Phosphatidyl Serine products from NOW Brand (Product Code 2392, Lot Numbers 3316650 and 3309243) and Protocol for Life Balance (Product Code P2392, Lot Numbers 3309194 and 3316624). Testing revealed some units from these lot numbers failed to meet label claims. NOW was […]

NOW Reports on Fraudulent Products Sold on Amazon Mimicking Prominent Industry Brands

by Angela Sabarese | April 14, 2023

NOW (Bloomingdale, IL) reported that it recently discovered multiple fraudulent supplements sold on Amazon mimicking the NOW brand as well as another prominent supplement brand. NOW began investigating after being notified by several consumers about suspicious NOW branded products they had purchased. NOW said it discovered that one fraudulent company, operating under the name of […]

NOW Reveals Testing Results of Bromelain Supplements Purchased on Amazon

by Angela Sabarese | March 27, 2023

NOW continued its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, this time on Bromelain, according to the company. The testing revealed some of the most abysmal results since the program began six years ago, the company stated. Although NOW has shared this information widely, with the goal of addressing bad quality […]

NOW Celebrates 55th Anniversary

by Angela Sabarese | February 6, 2023

NOW (Bloomingdale, IL) is celebrating 55 years since founder Elwood Richard started the company by reaching new milestones in sustainability and transparency. “I know my father would be pleased that we have continued his commitment to doing what’s right for the environment and our customers, and are constantly raising the bar,” said Dan Richard, vice […]

NOW Tests More Amazon.com Products

by Angela Sabarese | December 13, 2022

NOW (Bloomingdale, IL) has continued its testing of supplements from lesser-known brands purchased on Amazon, with this round on the popular mineral magnesium glycinate. Once again, the results showed misleading and inaccurate labeling and many of the products did not contain the claimed material, material form, or amounts, according to NOW. NOW discovered that almost […]

Dr. Tieraona Low Dog Joins NOW Board of Directors

by Angela Sabarese | September 13, 2022

Dr. Tieraona Low Dog has joined NOW’s Board of Directors. She is recognized as one of the leading experts in integrative medicine, and is a noted physician, educator and author, including four books with National Geographic, 54 peer-reviewed scientific articles and 24 chapters for medical textbooks. She has been honored by numerous organizations over the […]

NOW Presses Amazon to Act Against Deceptive Dietary Supplement Sellers

by Angela Sabarese | July 5, 2022

NOW continues to press Amazon to act against sellers of dietary supplements seeking to trick consumers into thinking their products are quality, the company stated. In the latest tactic, NOW said it spotted a brand posting certificates of analysis from a third-party testing lab on their website confirming fill weight. Not identity, potency or purity–just […]

NOW Continues Testing of Dietary Supplement Brands Sold on Amazon

by Angela Sabarese | May 9, 2022

NOW continued its award-winning industry self-policing program of testing unfamiliar brands found on Amazon, and the cheating continues, the company stated. The program, begun in 2017, tests high value products sold by unheard of brands on Amazon at both internal and external labs, and evaluates the results compared to label claims. NOW reexamined eight brands […]

NOW Tests on Curcumin/Turmeric Extract Sold by Amazon

by Angela Sabarese | August 10, 2021

Continuing the work to disclose alarming quality failings and misleading, inaccurate labels among unfamiliar brands of products purchased on Amazon, NOW has turned their attention to the curcumin/turmeric category, finding similarly poor results, the company stated. Having previously tested multiple categories of suspect supplements purchased on Amazon that revealed low potency and poor quality control, […]

NOW Phases Out Use of Magnesium Stearate and Gelatin Capsules

by Janet Poveromo | November 10, 2020

NOW (Bloomingdale, IL), the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel, said in its goal to continually making product improvements, will transition away from animal-source gelatin to Veg Capsules for almost all of their capsule products. The company is also phasing out most use of the common […]

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