Upcoming Issue Highlights

SENPA Announces Speaker and Topic Lineup for 2017 SOHO EXPO


SOHO EXPO (sponsored by the Southeast Natural Products Association, SENPA) will celebrate 46 years on November 30-December 3, 2017 at the Gaylord Palms Resort & Convention Center in Orlando, FL by hosting 23 Education programs on Thursday, Friday and Saturday (Nov. 30-Dec. 2).

SOHO EXPO continues to provide education for retail attendees by securing sponsors to host meal and education programs. Current meal sponsors include Bluebonnet Nutrition Corp., EuroPharma , Natural Factors, Nature’s Way, Enzymedica and Nordic Naturals. Bob Barrows, vice president of sales and marketing at Bluebonnet Nutrition Corp. shared his views on being one of SOHO EXPO’s long term sponsors.

“Bluebonnet has been sponsoring a meal program for over 15 years and we have found that it has been an invaluable experience to have one on one interaction with our customers while sponsoring quality education programs,” he said. “We are a family-owned business and our family attends with our complete support staff from the southwest.” 

The Keynote Speaker for the 2017 SOHO EXPO is Mark Blumenthal, the founder and executive director of the American Botanical Council (ABC), sponsored by Solgar Vitamin and Herb. Mr. Blumenthal will be presenting on the Systematic Reviews & Meta-Analyses of Controlled Clinical Trials that Show Positive Trends & Results for Herbs & Phytomedicines.

Topics for this year’s education program include Mushrooms for the Body & Heart; Take a Stand 2! The Workshop Hands-on how to grow your business on your purpose; How to Bring Content to Life in Your Store: Print to Digital Workshop; Nitric Oxide and Men’s Health; How to Use Social Media Marketing to Establish a Loyal Customer Base; The Cannabis Disruption: Bringing Hemp Back; and Back to Herbs, Non GMO & TrulD; plus a wide variety of others.

For more information, visit www.sohoexpo.net and www.senpa.org.

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