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Essential Formulas Incorporated – 2014


1861 Valley View Ln., Ste. 180
Farmers Branch, TX
Phone: (972) 255-3918
Website: www.essentialformulas.com

Award-winning Formulas

Company History

Texas-based Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira’s award-winning probiotic dietary supplements and skincare products, and in 2013 introduced the innovative line of CHIA OMEGA formulations. Pledging to provide premium all-natural supplements and exceptional customer care, EFI continually strives to lead the industry in customer and retailer education in the use and efficacy of their innovative products.


Dr. Ohhira’s clinically supported and award-winning probiotic formula is fermented for a minimum of three years using twelve strains of LAB (lactic acid bacteria), including the proprietary TH10, which is six times stronger than any other known strain of LAB. Dr. Ohhira’s Formulations include: Dr. Ohhira’s Probiotic, Dr. Ohhira’s Propolis PLUS, Dr. Ohhira’s Essential Living Oils (vegan certified), Dr. Ohhira’s Probiotic Kampuku Beauty Bar and Magoroku Skin Lotion.

Essential Formulas recently introduced the CHIA OMEGA line of omega-3 formulations, an even better omega-3 source than flax or fish. CHIA OMEGA is a pioneering product that combines chia seed oil with synergetic ingredients to help meet specific health goals. The formulas include: CHIA OMEGA + CoQ10 (Vegan), CHIA OMEGA + D3 (Vegetarian), CHIA OMEGA + Enzymes (Vegan) and CHIA OMEGA + EPA & DHA (Vegan).

Research and Quality Assurance 

Essential Formulas Incorporated and BioBank Ltd. (Japan) announced the recent publication of an original research study on the “Safety and Tolerability of Dr. Ohhira’s OM-X Capsules in Healthy Volunteers.” 

The high level of safety and tolerability of Dr. Ohhira’s was confirmed in a recent study published in the October 2013 issue of the Integrative Medicine: A Clinician’s Journal (IMCJ), Vol. 12, No5. The trial conforms to a Phase I safety trial and the results are similar to those obtained in a previous unpublished trial of the Dr. Ohhira’s OM-X product, which was conducted outside of the United States.

The findings of the study were confirmed over a one-month period with the participation of 51 healthy men and woman who were given one Dr. Ohhira’s probiotic capsule twice a day for 30 days. “The outcome of this study was no surprise as I have been recommending Dr. Ohhira’s Probiotics to my patients for years with exceptional clinical results,” said Fred Pescatore, MD, co-author of the study.

To review the complete published study, visit www.imjournal.com/ index.cfm/fuseaction/archives.main 

Retailer Support 

EFI education staff offers in-store, telephone and web-based trainings for retailers and their employees. An EFI representative is always available during working hours via phone or email to answer questions or address concerns that a retailer or one of their customers may have.

EFI’s website, www.essentialform ulas.com, is a particularly informative resource for up-to-date material on all products, research, articles and relevant probiotic and omega-3 health information.

A quarterly e-newsletter written exclusively for retailers incorporates content related to product discounts; show specials, pertinent company news and useful information applicable to your customers.

Merchandising Materials 

EFI offers a four-color comprehensive catalogue; sell sheets, bag stuffers on each individual products and product samples, including a new 10-pack counter display.

The company also offers complimentary DVDs demonstrating how our products are manufactured as well as informative health tips and segments from our credentialed health care practitioners. All this information and more can also be found 24/7 at www.essentialformulas.com, blog and Facebook.

Merchandising Tips 

Because whole health begins in the gut, Dr. Ohhira’s Probiotics can be cross merchandised into several areas in the store other than just the probiotic aisle,e. g., Dr. Ohhira’s increases absorption of calcium.

Dr. Ohhira’s Probiotics does not require refrigeration, so although it can be refrigerated in the store, it can also be placed on the shelf with temperature stable probiotics, which allows the possibility for two facings. Dr. Ohhira’s Probiotics are vegetarian, gluten free and dairy free for customers with dietary restrictions 

Customer Questions/ Interactions 

The goal and innovation of this product is that it conforms to each and every persons individual gut environment (flora fingerprint) making them healthy enough to nourish and sustain their own good bacteria. Therefore, it should truly work for any customer.

Key Points 

True gut health refers to more than just the health of friendly bacteria. We need to be adamant about keeping the whole gut environment healthy, so both your innate flora and any supplemented flora can happily survive and thrive. Dr. Ohhira’s whole food fermented matrix contains bioavailable compounds that impact true whole gut health!