A Purpose-Driven Organization
Peter Gillham’s Natural Vitality believes that the general level of health Americans experience today is far from ideal. What is considered “normal” constitutes the acceptance of aches and pains, lack of energy, the aging process and a long potential list of non-optimum conditions.
With the epidemics of obesity and diabetes in America, it is dawning on even the most reluctant that there is a relation between what we put into our bodies and the level of health experienced.
In the last 70 years, the shift to factory farming, both in produce and livestock, has greatly contributed to the declining nutrient value of foods. An example of this is the fact that one would need to eat five apples today just to get the same nutrients that one would have gotten from eating one apple back in 1965!
It’s hard to imagine, with supermarkets filled with the wide variety of fruits, vegetables and meats that Americans have become accustomed to—that we might be suffering from the effects of malnutrition, but we certainly feel them. It may be stress or low energy or trouble sleeping or headaches or indigestion or many other possible symptoms, but the bottom line is that bodies are not getting the minerals and vitamins needed to function properly.
Peter Gillham’s Natural Vitality is best known for its flagship product Natural Calm®, The Anti-Stress Drink. For the fifth year in a row, Natural Calm is the best-selling magnesium supplement in any form (SPINs 2010). It is available from all leading distributors and is sold in natural products stores in America, Canada, Iceland, Italy, Norway, Russia and the U.K.
The company’s popular award-winning Organic Life Vitamins® (OLV) is a complete liquid multi-nutrient made with organic ingredients. OLV provides a food-based cornerstone of quality nutrition in liquid form for quick absorption and maximum bioavailability. It is unique among whole-food liquids for both its comprehensiveness and its light fruit taste—sourced from organic raspberry and cranberry extracts, sweetened with organic agave nectar and organic stevia.
Natural Calm Plus Calcium is Peter Gillham’s sports formula. It is very popular with elite athletes, as it virtually eliminates muscle cramping. More about the sports applications of Natural Vitality products can be found at www.naturalvitalitysports.com.
From the company’s experience with magnesium and calcium, it has found that a ratio of 1:1 calcium to magnesium (or even slightly more magnesium) both supports bone health and avoids the buildup of unassimilated calcium, which can lead to problems associated with calcification. Osteo Calm® is a liquid formula for bone health support that is distinctive in featuring this ratio, along with vitamins and minerals designed to enhance calcium absorption.
NutraRev!® is an antioxidant energizer that provides a unique combination of anti-aging supplements in a great-tasting, fast-absorbing and economical liquid. It is popular because of its energizing effects as well as its anti-aging benefits.
Energy28™ is a premium liquid sustainable whole-food energizer featuring Golden Chlorella™ Omega, a complete nutrient-dense green food, 24 organic superfruits, veggies and fruits, organic maca, Bioenergy RIBOSE™ and rhodiola. It has a natural berry flavor, with organic agave and organic stevia.
While nutritional supplements are required to repair, maintain and enhance health, it is vitally important to limit the number of toxins found in food and in the environment. In a society with about 80,000 industrial chemicals, many of these chemicals end up in the food chain one way or another.
To address this broader view of health, Peter Gillham’s devotes a percentage of its profits to its Natural Revitalization environmental action initiative, now in its fourth year. As part of this initiative, the company supports a number of nonprofit groups covering areas of food safety, animal welfare, carbon sequestration and the practical development (including growing, certification, distribution and marketing) of a new category of nutrient-dense produce.
The company also publishes its online magazine, Organic Connections (www.organicconnectmag.com), which covers food, health, the environment and green technology.
• Natural Calm
• Organic Life Vitamins
• Kids Natural Calm® Multi
• Energy28 (whole-food energy shot)
• NutraRev! (anti-aging)
• Osteo Calm (bone health)
• Natural Calm Plus Calcium (sports formula)
• Ken Whitman, President
• Susan Whitman, Executive VP
• Gerry Marshall, VP Business Development
• American Forests
• Center for Food Safety
• Farm Forward
• Marathon Kids
• Natural Products Association
• Real Food Campaign
• Remineralize the Earth
• Slow Food International
• Slow Food USA