PL Developments (PLD, New York), a manufacturer, packager and distributor of pharmaceutical and consumer health care products, is announcing its strategic entry into the vitamins, minerals and supplements (VMS) marketplace. PLD intends to serve the consumers of this market in three ways; through U.S. retailers under the retailers own brand, as a development and manufacturing partner to marketers of branded products, as well as directly to consumers through PLD’s own brands. PLD intends to utilize its strong existing partnerships as well as its existing national network of pharmaceutical manufacturing and distribution facilities to strategically enter the market.

Brad Larson, VP of sales for PLD, stated, “I believe that our extensive capabilities in product development, cGMP manufacturing, packaging and distribution will be valuable for all stakeholders in the $40 billion VMS market. PLD has been successful in the over-the-counter (OTC) market by leading in innovation, regulatory compliance and operational excellence. We will bring this discipline to the fast changing environment of VMS.”

In addition to its new efforts in the VMS marketspace, PL Developments will continue to offer its retail clients a portfolio of OTC pharmaceutical products for sale under the retailer’s store brand.

For more information, visit www.pldevelopments.com.