Osteo Bi-Flex, the joint health supplement company, is launching an educational campaign to help raise awareness of joint health, as well as encourage consumers to pay attention to their knees, ankles and other joints. The national campaign will provide consumers with steps to take in order to support joint health. In addition, the brand has retained MWW, one of the top five global independent public relations firms, to engage the effort.
John Frame, senior director of Brand Marketing, Osteo Bi-Flex, said, “Osteo Bi-Flex wants to start having the conversation with runners, walkers, athletes, or even people who just want to play with their kids more – that helping your joints stay healthy is something you should be thinking about well before reaching advanced years.”
“While occasional joint issues are commonly associated with aging, our research shows joint health as an emerging concern – nearly 70 percent of Gen Xers and Boomers are feeling the effects of stressed joints. Our team of researchers, scientists and formulators are committed to providing consumers with the highest quality joint health supplements, and we believe we can help improve their quality of life. Consumer education on joint health and wellness is part of our core mission. Working with MWW will give us a microphone through which we can educate consumers, spread our message and help people understand how important an issue joint health is.”
The national education campaign will include insights linking joint health to a range of health issues including fitness, weight management and heart health, discussion of key ingredients for proper joint nutrition and joint health wellness tips from medical experts.
For more information, visit www.osteobiflex.com.