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Optimum Nutrition Celebrates 30 Years

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Optimum Nutrition (ON), a leader in sports nutrition, recently revealed plans to celebrate 30 years of helping athletes achieve their fitness goals. Founded in 1986, ON has helped to define the modern sports nutrition industry through its commitment to quality and innovation. To mark the occasion of its 30th year, ON is engaging its fans with themed promotions and is introducing a commemorative edition of ON Gold Standard 100% Whey, its best-selling product, in Birthday Cake flavor.

“Over the course of three decades, Optimum Nutrition has had a singular mission to deliver sports nutrition products that will help our athletes achieve their personal goals,” said Alpesh Patel, senior vice president of global marketing for ON and Isopure. “That fuels our unrelenting commitment to innovation, consistent quality and ingredient transparency. Optimum Nutrition aims to set the gold standard, not just for every one of our products, but for the industry as a whole.”

Prominent Sports Nutrition Brand Optimum Nutrition Celebrates Thirty Years (PRNewsFoto/Optimum Nutrition)

ON is one of the few sports nutrition companies to operate its production facilities.  From its entrepreneurial beginnings, to a modest 23,000 square-foot office/warehouse space, ON has grown to include four state-of-the-art, NSF-certified production facilities occupying more than 1.5 million square feet of operating space, including global headquarters in Downers Grove, IL.

 A Birthday Gift for ON Fans

From now through the remainder of the year, ON will introduce ways for fans of the ON brand to celebrate the 30-year milestone – starting with the introduction of a special, limited edition product and associated sweepstakes.

ON’s Gold Standard 100% Whey in Birthday Cake flavor is already available at retailers nationwide this week, and fans of ON are invited to participate in the Gift of Fitness 30 Year Anniversary Giveaway on-pack promotion through October 31, 2016.

Specially marked Birthday Cake flavored, 2-lb Gold Standard 100% Whey products, which bear the ON 30-year logo, will feature an entry code that can be redeemed at www.optimumnutrition.com/30year. If the entered code is a winner, and subject to verification of age and eligibility, that fan will be awarded a prize from a collection of fitness-related prizes including industry-leading fitness tracking technology, high teach headphones, gift certificates for sports apparel or ON-branded products.  One grand prize winner, selected from all winning codes, will receive an all-expenses paid trip to meet and train with ON athlete and renowned physique competitor, Steve Cook.

“Flavor innovation is an important part of our Optimum Nutrition heritage, and it makes perfect sense to celebrate our brand birthday with a delicious birthday cake-flavored protein powder,” said Stuart Heflin, director of North America marketing for ON. “And though it may be our birthday, we want to be the ones to give gifts to say thanks to the athletes who inspire us every day to be worthy of their loyalty.”

For more information, visit www.optimumnutrition.com.

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