The Natural Products Association (NPA) has announced a strategic partnership with Momentum to launch “The Big Natural” the NPA’s Annual Conference and Expo scheduled to take place February 2017 in Las Vegas, NV.

“Today’s NPA represents more than 1,400 members and unites a diverse industry of retailers and manufacturers offering the leading food, dietary supplements and health/beauty aids,” said Daniel Fabricant, PhD, executive director and CEO of NPA. “Now, for the first time, the entire Natural Products ecosystem will coalesce around a single event where show profits will go directly to funding the growth of the association.

“Given the access the NPA has to the leading organizations and innovators driving the natural products sector, creating a true ‘by the industry, for the industry’ event is a natural extension of our mission to ensure that retailers and suppliers have the opportunity to provide consumers with the products that maintain and improve their health,” Fabricant continued.

“We are thrilled to be partnering with Dan and the NPA team to help amplify the voice of the natural products industry,” said Ben Greenzweig, Momentum’s co-founder and co-CEO. “We look forward to working alongside the whole community to create the leading event experience for the entire natural products ecosystem.”

While still currently in development, The Big Natural will attract NPA members and non-members representing retailers, manufacturers and consumers. The event will offer product demonstrations, networking and education on topics that matter most to the industry. Presenters at the event will include industry experts, government representatives, regulators, investors, as well as keynote speakers from leading companies, academia and media. The Big Natural will also feature the thriving food start-up ecosystem.

For more information, visit www.npainfo.org or www.momentumevents.com.