Illinois-based NOW Foods’ 2015 Retailer Conference, the 17th annual such event, drew more than 150 of NOW’s retail customers from North America in a weekend of education, networking and product training.
The program is focused on giving retailer customers in-depth knowledge of NOW’s quality program, and tools to help them increase sales. Presentations included:
- All About NOW presentation by Jim Emme, CEO, and Dan Richard, national sales manager
- Product education presentation by Neil Levin, nutrition education manager
- Aaron Secrist, director of quality and research & development, described what goes into making quality products from the supply chain to testing to manufacturing; how NOW guarantees what’s on the label is in the bottle; a look at NOW’s resources dedicated to quality, from the people to the high-tech equipment.
- Amber Cerda, marketing communications manager, focused on the new supplement label, research and positioning work.
The keynote presentation was given by Jeff Wright, owner of Wright’s Nutrients in Florida and former president of the Natural Products Association (NPA). Wright shared tips to help health food stores to succeed.
A tour of NOW’s state-of-the-art manufacturing and testing facilities in Bloomingdale was included in the weekend event, giving retailers a first hand view of how top-notch GMP compliance is achieved.