Natural products manufacturer NOW (Illinois), in partnership with two of the country’s top wellness experts—celebrity fitness trainer Gunnar Peterson and nutritionist and author Dawn Jackson Blatner—launched the #LiveHealthyNOW campaign for consumers at livehealthynowpledge.com. There, people can pledge to live their healthiest lifestyle NOW and recharge their summer fitness routines with access to exclusive expert content, including total-body workouts, daily wellness tips and healthy recipes—plus enter for a chance to win NOW products to support their goals.
In celebration of the #LiveHealthyNOW campaign, NOW will donate $5,000 to Project Fit America to help support fitness programs for children across the country.
“Right about now is when most people experience what I call ‘summer fitness fatigue.’ They’ve really pushed themselves to look and feel their best for the season and now they hit a plateau during these last few weeks before summer really begins,” said Peterson, a Beverly Hills-based trainer who’s responsible for many A-list and pro-athlete sculpted physiques. “It’s time to re-assess the daily routine, change up the workouts, and incorporate the right foods and products, like those from NOW, to help the body work more efficiently.”
To help reboot the fitness regimen, Peterson designed a completely new workout series, featuring seven total-body workouts that can be modified to any fitness level and be done anywhere. “It’s all about the basics. You want to keep the body responsive to new challenges, and doing things like increasing sets and repetitions, circuits, will build up your endurance and strength,” added Peterson, whose workouts are available at livehealthynowpledge.com through 2017. “But remember, to see the changes you desire, you need to make a total commitment to your health, and that means making fitness part of a clean routine overall.”
According to Peterson and Blatner, exercise, nutrition and lifestyle choices are the ultimate trifecta for a fitter and more natural routine—and NOW can help with more than 1,400 affordable and high-quality functional foods, supplements, personal care, essential oils and sports nutrition products.
“There’s no magic potion that’s going to do the work for you. Shaking up your daily routine with simple and fun swaps are keys to pushing through that plateau,” said Blatner, author of best-selling The Superfood Swap (Houghton Mifflin Harcourt, 2017). “And believe me, the results will come.”
For more information, visit www.nowfoods.com.