Nordic Naturals recently released a 12-minute documentary short film, True North: The Omega-3 Journey From Boat to Bottle that focuses on the company’s unique vertical integration manufacturing process.

“Our goal is to deliver fish oils to everybody, to eliminate the deficiency of omega-3,” said Nordic Naturals Founder and CEO Joar Opheim. “…You need something that everybody is willing to take. It needs to be pure. You can trust it. It needs to taste good. It can’t be rancid. So, in order to do that, you have to vertically integrate.”

The film, which can be viewed on the company’s website, www.nordicnaturals.com/truenorth, takes viewers from Norway to California to show how Nordic Naturals manages its supply chain in order to achieve leading freshness levels in its products and to offer full traceability from catch to shipping. According to Opheim, freshness may be the single most important quality of fish oil, ensuring product integrity and biological efficacy.

“The reason our products are exceptionally fresh is because of our choice to vertically integrate our manufacturing process,” Opheim said. “We filmed True North not only to show how we manage every step from boat to bottle, but also to educate consumers about why it matters so much.”

For more information, call (800) 662-2544 or visit www.nordicnaturals.com.