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NOW Website Expands Retailer Search Function, Introduces Canadian Version

Phase 2

NOW, a family-owned manufacturer of dietary supplements, personal care and natural foods, has launched a newly-designed, responsive website which expands upon the company’s support of natural product retailers, as well as offering a Canadian version of the site.

Streamlined and intuitive, the new site design makes it easier to find information on products, quality, safety, retailer locations, food and personal care recipes and much more. The new site also makes it easier to search through NOW’s 1400-plus products by attribute, such as made without gluten, organic or non-GMO.

The site is responsive across all platforms, from smartphones to desktop computers. With NOW’s characteristic commitment to information and education, the site also introduces a new Recipe and NOWledge database repository for food and essential oil recipes, articles and news on health topics, product FAQs, research and infographics, among others. NOW logo

The Illinois-based manufacturer’s commitment to encouraging consumers to buy products from local independent retailers is front and center with a robust Store Locator function. When a visitor to the site views product information, each page includes a  visible search field that says “Support Local Business. Find your local retailer NOW.” Search results include a user-friendly locator map and the option to call the store, making the most of smartphone functionality.

For the first time ever, a Canadian version of the site is available at www.nowfoods.ca, which shows the NOW products sold in Canada and allows people to find Canadian stores that carry them.

The home page “Retailer Log In” button still leads to the NOW Retailer Portal, which is a convenient place for NOW retail customers to place orders and review order history, along with access the digital library with thousands of images, product labels and marketing collateral materials. This is also where they can find an extensive suite of product-ology training courses to educate staff, which is important for differentiating natural product stores from mass-market competitors.

For more information, please visit www.nowfoods.com.