Daniel Lubetzky, the founder and CEO of KIND Healthy Snacks (KIND), announced the launch of Feed the Truth. Established as an independent organization, Feed the Truth will seek to improve public health by making truth, transparency and integrity the foremost values in today’s food system.
To ensure Feed the Truth’s independence from KIND, Lubetzky will remove himself entirely from all activities and governance of the new organization. He has assembled three unaffiliated public health advocates whose sole role is to nominate Feed the Truth’s Board of Directors. The advisors, all of whom have offered their expertise voluntarily and are not being paid for their involvement, include:
- Deb Eschmeyer, former executive director of Let’s Move! and senior policy advisor for nutrition policy at The White House
- Michael Jacobson, PhD, co-founder and president of the Center for Science in the Public Interest
- Marion Nestle, PhD, MPH, professor of nutrition, food studies, and public health at New York University
Feed the Truth will ensure science overrules special interests by revealing and counteracting the food industry’s undue influence in shaping nutrition policy and ability to disseminate biased science, among other activities that are detrimental to public health. While specific programming will be decided by an executive director that will be appointed by the Board of Directors, activities could potentially include grants to support investigative journalism, consumer education campaigns and educational briefings to policymakers and influencers.
“In establishing Feed the Truth, my intent is to elevate reputable science, bolster the voices of the nutrition community, and improve the guidance and information offered to Americans,” Lubetzky said. “As a business owner, I understand the importance of prioritizing your bottom line, but it’s equally as important to consider how you can succeed while also thinking about the long-term impact on the community.”
For more information, visit www.feedthetruth.org.