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KeVita Launches Line of Kombucha Probiotic Drinks

KeVita Launches Line of Kombucha Probiotic Drinks

by Angela Santoriello | September 4, 2014

KeVita (Oxnord, CA) announced a new line of kombucha probiotic drinks. Launched in Safeway stores nationwide and select Whole Foods Market regions, KeVita Master Brew Kombucha is available in six bold and naturally energizing flavors, including ginger, grapefruit, lavender melon, pineapple peach, raspberry lemon and tart cherry.

“While kombucha stems from ancient Chinese recipes, this extension marks the next frontier for KeVita, ” said Bill Moses, co-founder, CEO. “KeVita Master Brew Kombuchas are for the consumer looking for a more powerful flavor profile, as compared to the light refreshment of our current KeVita Sparkling Probiotic Drinks. We’re confident that these new bolder profiles will attract and inspire a new range of consumers to take control of their personal health and wellness.”

Compared to the leading market brand, KeVita Master Brew Kombucha offers twice the amount of probiotic cultures, 33 percent fewer calories and five times the organic acids, reported the company, adding KeVita utilizes a multi-stage filtration process, ensuring quality as well as alcohol and calorie compliance in every bottle, which has historically been a challenge for other brands in the kombucha space.

“We were able to apply the functional beverage knowledge and probiotic expertise that we have from KeVita to this new line,” said Bill Lange, vice president of marketing. “This put us in the perfect position to develop a rich, balanced kombucha that we feel will have crossover appeal – from the already devoted kombucha drink to a new, more mainstream audience.”

According to Lange, Master Brew should appeal to men as well as women. “It is just as important for men to get their daily dose of probiotics as it is for women. Along with the bolder flavors we wanted to offer a more handcrafted, gender neutral style to the label and branding,” he said.

KeVita Master Brew Kombucha is USDA Organic, gluten-free, non-GMO Project Verified and vegan.

For more information visit www.KeVita.com.

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