According to Fortune, The Honest Company, based in Los Angeles debuted a new cosmetics and facial care product line. The website, which will go live on September 9, will include 17 skin products and 66 makeup products.
“Alba told the publication that the line fulfills a vision she’s had for years: to create cosmetics that feel and look great while using more natural ingredients and fewer harsh chemicals,” Fortune’s article said.
The expansion of the company is following a $5 million lawsuit that consumer, Jonathan D. Rubin, brought against them. Rubin claims that The Honest Company is not being honest and that products contain “synthetic” ingredients. The suit also includes a claim made that the sunscreen by the company is “ineffective”.
The Honest Company, according to Fortune, “has taken the transparency route.”
On the website the company says, “You can rest easy knowing The Honest Company DOES NOT USE health-compromising chemicals or compounds.” It also lists the chemicals it will not allow in the products the company produces.
For more information, visit Fortune or www.honest.com.
