iHerb (Moreno Valley, CA) announced it is accepting the Euro for online sales to customers in 18 European countries.

The company recently implemented major changes in its website for European transactions, allowing customers to use their local currency when buying products for both convenience and cost-savings since some customers may otherwise pay a foreign exchange fee.

“iHerb sells to consumers in many countries around the world, so the payment process is much easier when a buyer can use their own currency,” said John McCarthy, marketing director, iHerb. “We are continually looking at ways to improve customer convenience and this is a big step toward that.”

The iHerb company began in 1996 as a promoter of the health benefits of St. Johns Wort. The company still sells herbs but today its product line is supplemented by other products in categories such as bath & beauty, specialty grocery items, superfoods, kids & babies, pets, creams and lotions, aromatherapy and fitness that are shipped to more than 150 different countries.

“There’s been a growing demand worldwide over the last two decades for natural products, health and wellness aids, vitamins and other items,” McCarthy said. “Our company has been positioned well to serve those customers and we continue to refine our process for serving an international community.”

For more information, visit www.iherb.com.