i-Health Inc., a wholly owned subsidiary of Royal DSM, a global science-based company active in health, nutrition and materials, announced that it has entered into an agreement to purchase the UP4 Probiotic brand from UAS Laboratories, LLC, based in Wausau, WI. UP4 is a consumer brand that features a full line of probiotic products that address a broad range of consumer health and wellness solutions.
The brand incorporates state-of-the-art probiotic strains that are supported by scientific research. i-Health Inc. develops, markets and distributes branded consumer health and wellness products focused on microbiome health, healthy aging and women’s health. i-Health, Inc. holds leading brand positions in all of its key product categories, and its products are sold in most major mass, club, drug, grocery and specialty stores. Its key products include: Culturelle, a probiotic supplement; AZO, an OTC brand addressing detection, symptom relief and urinary tract health; and Estroven, the all-natural supplement brand addressing the symptoms of menopause.
“The acquisition of the successful, fast growing and scientifically supported UP4 brand of probiotics will expand and accelerate i-Health’s leadership position in the probiotic category,” stated Wes Parris, i-Health’s CEO. “I am excited about the prospect of delivering even more new growth platforms based on strong science and innovation into the fast growing probiotic category. In addition, the UP4 brand represents a perfect strategic complement to our category leading brand Culturelle.”
Kevin Mehring, the CEO of UAS Labs stated, “I am thankful and proud of the talented and passionate team at UAS Labs that built UP4 Probiotics into a compelling brand that resonates with today’s consumers. Their efforts helped expand the brand in health food stores plus gain distribution in Target, grocery and specialty supplement stores nationwide. We know the experienced team at i-Health will build upon this growth and take the UP4 brand to the next level, ultimately helping more consumers live a healthier life with our probiotic based solutions.”